Of all the methods that will help your business, this one will rise above. It
is something people have been doing for many years (even before the
internet) and it continues to work due to the excitement factor. This
method is to hold a contest on Instagram.
The best kind of prize to give out is your product. This is because people
will associate the contest with your product and will make that
connection whenever you hold these contests. It can also get people who
would not normally be buyers of your product to give it a shot.
Contests are a great way for brands to go viral. People share them like
crazy. How cool would you be if you let ten friends in on a contest for a
great prize? This is how people think when they share. They want to be
the one who initially shared. They become the trendsetter among the
group of friends.
What kind of contest should you run? That depends on what your
objectives are, but one great contest to hold is to ask customers to
upload photos to Instagram of them using your product. This alone can
get people interested in buying. However, if the prize is the product
itself, you may want to choose something different. A popular alternative
is to use accessories for the product.
If you don’t have a decent prize to give away, reach out to other vendors
who may have something good to offer. They give you the product in
exchange for good PR for their product. You can mention their company
as being the sponsor or you can let their product speak for itself. It all
depends on the agreement you have. It’s probably best to choose vendors
with similar products to yours or at least products that compliment your
Make sure that you follow all local laws regarding contests. The laws have
become stringent and not following them could lead to serious fines. For
instance, you may have to allow entry into the contest for free and
specify no purchase necessary. Of course, this may negate the strategy of
getting them to buy your product to participate in the contest.
Use your imagination. You will find a way to incorporate contests. When
you do, you should be able to increase sales of your product or get people
on your mailing list. If nothing else, you will be able to increase your
following on Instagram.