Category Archives: Social Media Authority

What Is The Ideal Length of Your Content On Social Media Platforms


How long should a Twitter post be?
Well, how long is a piece of string?
In reality the 'ideal length' of any content is likely to vary depending on your niche/industry, your target demographic and the intent of said post. That said though, statistically speaking there are some useful guidelines to keep in mind when deciding how long to make any given post. Here we will look at what has been shown to be most successful across a variety of platforms
Twitter
On Twitter the ideal length for a post is apparently 100 characters. This is according to Twitter's own 'best practices' guidelines where they state that tweets of 100 characters or less enjoy 17% higher engagement. That's not an insignificant statÉ so keep it short and Tweet!
Research from Buddy Media though only somewhat supports this claim, finding that retweets peak for Tweets of 100 characters while longer ones do better than shorter ones. It seems that 100 is definitely the Tweet spot (sorry).
Facebook
It seems that brevity is also preferred on Facebook where 40 characters and less seem to do best. Jeff Bullas conducted a study on retail brands on Facebook and found that short posts and particularly those below 40 characters would receive 86% higher engagement. Many more studies have similarly supported the idea that shorter-does-better on Facebook. The point to remember is that people are in a rush. All the time. And especially on social media. If your content is really long, chances are they won't read the whole thing.

Blog Posts
While it's not social media, chances are that you'll be integrating your social media strategy with content marketing So how long should a blog post be?
According to a site called 'Medium' the content that gets the most attention is 1,600 words, taking the average reader 7 minutes to read. It seems that a little more depth is actually a good thing at this point!

Top 5 Social Media Management Apps And Tools


Social media can potentially help you to reach a gigantic audience of followers while at the same time putting the power in their hand to share and promote your content even further. It's excellent for building trust and authority and even better for developing a relationship with your customers and potential customers.
There's just one problem: it takes a lot of time and effort to get right.
Fortunately though, if you know how to find the best apps and tools for managing your social media it's possible to remove a lot of the guesswork and even to automate a fair amount of the work. Here are five of the best to start using
Buffer
Buffer is one of the most popular tools for social media marketers and simply allows you to 'queue' posts to various social media channels. This means that you can spend one day writing tons of content and then have it gradually released on predefined regular intervals.
IFTTT
IFTTT is another tool that's fantastic for automating your social media. It stands for 'If This, Then That' and works by allowing you to set up relationships between accounts on various different web services. For instance, you could set up a relationship between Feedly and Twitter so that whenever you tag an article you're reading related to your niche, it will be immediately shared with your audience!
LykAlyzer
Often promoting a business through Facebook can feel a little like fumbling around in the dark. How do you know what to do and which types of posts to publish? LykAlyzer answers these questions and simplifies the process for you by allowing you to see which of your posts get the most attention and what other pages in your niche are doing.
Social Rank
Social Rank lets you identify your top 10 followers on Twitter, seeing not only who is paying the most attention to your Tweets but also who has the largest network of their own. This is a very powerful tool as it allows you to see which of your visitors deserve more attention. It also acts as a reminder that sometimes quality trumps quantity when it comes to your fans.
SocialBro
While not free, SocialBro is a Twitter management tool that gives you access to all kinds of useful analytics and metrics so you can see what's working and do more of it. Honorable mention goes to Tweeter Spy which can show you which of your Tweets are sending you the most traffic.