Getting Followers on Instagram Is the Key to Success
It used to be on any social media platform when you followed someone,
they followed you back. This was a great strategy to build up your
following. All it took was to make a steady habit of following people.
Soon, you’d have a decent-sized following.
This isn’t the case anymore. People don’t follow everyone who follows
them. There are several reasons for this. Some social media platforms
have a ratio that you need to maintain of followers to those following
you. A person may have too many people and thus limits the number of
Whatever the reason, you need to be more strategic about getting
followers. This is especially true with Instagram. Instagram recently
implemented a content ranking system that weeds out the people who
don’t engage. So, even if you got a bunch of followers, they won’t do you
much good over time. Similar concepts exist in Twitter and Facebook.
There are some ways to increase followers on Instagram. The first is to
use popular hashtags. This can help when someone is searching for the
keyword and it is the same as the hashtag. But, hashtags by themselves
won’t help if you don’t have good content to share in the first place.
Make sure you use images that are fun and worthwhile. Don’t just put up
pictures of your products.
Get in the habit of liking other peoples’ Instagram photos. Doing this will
get their attention and they will be more likely to start following you.
The higher the influence of these people, the better. Also, when you find
people who are using popular hashtags, follow them. They may not follow
you back, but at least you can keep track of their activity.
All your efforts won’t do you much good if you are an infrequent user of
Instagram. Like any other social platform, you need to stay engaged in
the platform so that people get to know you. Share great content and do
it as often as you can. It’s always a wise move to set up a posting
Try to keep the promotional content down to a minimum. While you may
be using Instagram to get brand recognition, a strategy that is based
entirely on selling will not do well. Some companies may get lucky, but
the odds are not on their side. Keep focused on why people are using
Instagram (and other social media platforms).