One impeccable way of building your local community on Instagram is holding an offline event. Make an attempt of breaking the online monotony and hold an actual physical event that allows you to meet your Instagram audience face to face. Inviting your Instagram followers to a physical event is highly likely to make them feel recognized by your organization and by you as a person. Additionally, this initiative can make your audience feel like they are part and parcel of your business thereby enhancing their loyalty to your brand. Therefore, you can decide to break the online monotony and treat your Instagram family to a physical event.
Offline events can either be held at your place of business or any other location that will accommodate the varied interests of all the stakeholders. While such events might not require specific locations, it is important to note that the offline events you decide to hold for your Instagram family must be relevant to your products and services. What’s more, you must recall and acknowledge that these events act as promotional activities of your brand and hence must always go hand in hand with whatever you are offering at your place of business. This is yet another instance of killing two birds with a single stone. Inviting your Instagram family to an offline even promotes your business. In addition to this, treating your audience to an event that is relevant to your brand also markets your business to your audience.
All you need to do is to post a date, time and place of your offline event and invite all your Instagram followers to attend. While this is an impeccable initiative of creating brand loyalty amongst your Instagram audiences, it is worth noting that this strategy only works for audiences who are close to you. Such events might be very helpful to your audience in terms of monetary value. For this reason, only the followers who will be in a position to come to your event with limited expenses will make it to your function. Unfortunately, those followers who will be required to undergo a considerable expense in order to attend such events might not make it to the events. Therefore, this strategy only works for loyalists who are close to you or your business for that matter.