There’s no doubt that having a steady stream of Instagram posts will take
you far in your social media efforts. If you follow people, do you want
them to have consistent postings or are you okay with them posting once
in a while? If you are like most people, you want consistent postings to
keep it interesting. Your followers will be no different.
Let’s face it, though. We are all busy people. We don’t have the time to
be consistently posting on Instagram. If you are one to post whenever you
take a picture of whatever comes to mind, this may not be the best
strategy. People who are following you will get tired of haphazard
The first way to overcome this problem is to hire someone to do the
posting for you. If you go this route, you have to decide if you are going
to let them take the pictures and post or if they will only be responsible
for posting the pictures you send to them. If you let them take the
pictures, you will need to make sure they are following your strategy,
whatever that happens to be. Also, make sure that you get signed
agreements from them that all works are to be designated work-for-hire.
It doesn’t happen often, but there have been cases where freelancers lay
claim to work they created on behalf of former clients. Play it safe and
get a signed agreement.
Over time, even cheap outsourcing is going to add up as far as costs are
concerned. You can find services that will schedule posts for you. These
services are growing in both the number of services as well as what types
of services they provide. Many of these platforms have free options,
although eventually, you will end up paying. But, the good news is when
you get to that point, it means what you are doing is working. So, as long
as you can monetize your efforts, you can use some of the proceeds
towards these campaigns.
Bear in mind, many social media platforms are not fond of automated
systems. Make sure you check the terms of service with the platform and
inquire about how they feel about services you find. Do a search online
for any negative experiences, such as people getting their accounts
banned. There is no guarantee once you are banned, the social media
platform will reinstate you. This means you could lose months or years of
building up your social status.