Instagram is a great platform for people to showcase their photos.
Businesses are discovering they too, can use the platform to post images
as they relate to their brand. Like anything else, not every photo is going
to take off virally and there is no guarantee any photo published will.
However, you can use these ideas to help tip the scales in your favor.
Try to set up your photos with a theme in mind. The idea is to use the
platform to tell a story. People are only going to get a glimpse of the
picture so you won’t have a chance to describe it. The picture needs to
make the connection.
Study what other people or businesses have published. When you see
which images are being shared, figure out what it is about those images
that made people want to share. Ask yourself what you believe the theme
to be. Were there people in the graphic? Try to pick out as many details
Familiarize yourself with color schemes. Graphic designers and artists are
aware that certain colors go together but there is more to color mixing
that is subtle. For instance, most non-designers are unaware that you can
change the hue of the color, which can give your picture a whole new
perspective. In many cases, you could make these changes in Photoshop
or another graphic editor. But if you are familiar with color mixing, you
could try to assemble those colors from the start.
Structuring your photos may work, but a better idea may be to use
spontaneous shots for your Instagram photos. The most impact occurs
randomly. This is not to say that you can’t create impactful photos via
planning, but it will happen less frequently. However, when you take
random shots, you will need to take many before you find one that has
the potential to take off virally.
The best advice is to not worry about whether your image will go virally
and just follow a publishing schedule. Make it cohesive and have a steady
schedule for posting. Try to get feedback from followers and use that to
your benefit in the future. Part of the reason for something going viral is
that followers know the person publishing. Once they start to trust who
you are and appreciate what you publish, your Instagram content should
start to gain some traction. Even if it doesn’t go viral, as long as it
increases visibility over time, you’re way ahead of the game.