It’s easy to share photos of food that you serve in your restaurant. And
who is going to complain about the latest fashion images when shown on
a beautiful model? If your business is homemade crafts, you’ve got an in
with Instagram. But, does this mean that every business is geared towards
using Instagram as part of their marketing strategy?
It’s possible for just about any business to use Instagram. But, some
businesses may need to be more strategic about how they approach it.
For instance, you don’t want to display actuarial tables when you sell
insurance. This isn’t going to get too many people to share your content
and may end up with unfollows anytime you take this approach.
If your business doesn’t lend well to a direct approach, you may have to
think of alternative methods to get your message out on Instagram. For
the insurance example, show pictures of disasters and how you or your
company were there to help the people who experienced them. Try to
get followers to relay experiences they had in dealing with their own
situations. If they allow it, share those images on your website. They will
be sure to share them when you do this.
The more you get others involved, the easier it will be to get people to
share. Also, the higher the influence of the people sharing, the greater
the reach. This is not to say you should limit your reach to just influential
people. But, do try to find as many of them as you can.
Instagram is a new medium for businesses but that is changing. You may
be able to find other insurance companies and what they have posted (or
whatever your business happens to be). When viewing other companies in
your market, pay attention to the type of engagement that is occurring.
Hone in on that for your own campaigns but be sure not to copy them.
Consider partnering with other businesses that are related to yours. In
the business world, this is known as vertical markets. Brainstorm with
these other businesses to see how to best use Instagram to help everyone
in the partnership. It’s important never to lose sight of the fact that
Instagram is a social platform. Be less willing to sell and more willing to
reach out and help others. Find ways to give valuable content that makes
it easy for followers to share it.