Sometimes, it’s the little things that make a big difference. These quick
tips may not do much for your account on their own. But, taken as a
whole, they can help you improve your Instagram efforts.
Always use hashtags. Instagram incorporates hashtags into its algorithms.
Therefore, if someone is searching for a certain term that you included as
a hashtag, it’s likely to appear in the results. To take this concept
further, create your own hashtags for your company and use them
constantly. This won’t have much impact in the beginning, but as you
post more, the significance will increase.
Find others willing to post comments on your behalf. Bloggers use guest
bloggers to increase their content efforts and the reach of those posts.
Certainly, if someone writes for your blog, they are going to share that
post all over. The same can happen for your Instagram efforts. Find
others in your market who would be willing to post comments for your
Reach out to influencers and like and share their Instagram pictures.
Instagram has a similar tagging feature as Twitter does and uses the ‘@’
sign to alert someone who is tagged. This is a great way to get noticed
and it works quite well. Don’t underestimate this method but at the same
time, don’t abuse it. If people find out you are doing this in abundance, it
will backfire on you. Those same influential people can bury you rather
than help you.
Incorporate other social media platforms to point to your Instagram
postings. Social media strategies often include integrating the various
platforms. Instagram should be included in that mix. It’s amazing how
many people leave out this platform. You always hear about the big
three, Facebook, Pinterest, and Twitter. Use this to your advantage by
using Instagram whenever you share content. This advantage won’t be
Instagram will sometimes suggest following certain people. Take them up
on these suggestions. The point is their algorithm was triggered with you
having some connection to these people. Try to figure out the connection
and use that in your decision on following them.
Use these simple tips to enhance your experience on Instagram. It will
take time for your account to start gaining the interaction you desire. Be
consistent with using these tips to get the maximum gain. For the most
part, they can’t hurt your campaign if you use them correctly.