If you run a business and you're interested in extending your reach and spreading the word to as many potential customers as possible, then ignoring social media is simply not an option. Social media is an incredibly powerful tool for any business that wants to promote itself to a large audience and has been instrumental in the success of many modern products and services.
In case you're still thinking you can do without it, read on to see five of the reasons you should definitely be using social media
1 The Market is Huge
It's a well-known fact that Facebook would be the third largest country in the world were you to take every member and put them in one place. That's an absolutely insane number of users that you can gain access to then, simply by signing up to the platform and starting to promote yourself there. Then if you consider all the other social media platforms available, this is simply too huge of an opportunity to miss.
2 It's Conducive to 'Virality'
If you want an idea, video or article to 'go viral' then you need social media. Social media's design makes it perfectly suited to helping media to go viral Ð as all the tools for sharing and are right there and the networks are already in place.
3 It's Interactive
Social media isn't just about reaching your audience though Ð it's also about interacting with them. Because social media lets you respond to comments, it means that you can actively engage with them and thereby build a relationship.
4 It's Personal
Social media is also personal and often the networks that are in place are based on real-world social networks. So when you see that someone 'likes' a product that isn't just a meaningless statistic Ð it is a referral from a friend or colleague who you trust.
5 It's Targeted
When you sign up to a given social media channel as a user, you will start out by giving your personal details. These include your name, age, marital status and more. In other words, you are providing tons of information that can then be used by businesses to identify their precise target demographic. You don't just have a huge market here but a tailored one!
And there's more!
Social media has many benefits beyond these five though. Whether it's the incredible networking possibilities you're interested or the tools and apps that make it so easy to manage your accounts there are many more ways that social media sets itself apart as one of the most powerful tools available to businesses of all sizes.
Once you've gone to all the effort of setting up your social media accounts the real work begins. If you thought it was hard choosing a profile picture, writing your bio and picking a cover image well now you have to make sure that you are regularly posting high quality, interesting and engaging content on a highly consistent basis. Forever No biggy then!
While delivering consistently high quality posts on Facebook is hard though Ð and can present something of a steep learning curve Ð the good news is that you will only get better over time.
And to help you get a head start, here are some pointers that can help you to start being more engaging and interesting right now.
Write for Your Audience
Should you be funny or serious? Professional or chatty? There's no single answer to these types of questions it all depends on the specific market that you're hoping to promote your products and services to.
And for that reason it pays to keep this in mind at all times. If you struggle to do so, then take a piece of paper and pen and profile your ideal customer. How old are they? What gender? What sort of job do they do? What are their hobbies? Goals and dreams? Write these things down and give that person a name.
From this point on, imagine that every single post you write is being written for them. This will help you to find the right tone. Remember: you won't please everyone, so focus on pleasing the right people.
It sounds obvious right? But you'd be surprised how many businesses forget this one key fact. How many times have you seen articles like 'The 10 Best Ab Exercises'? Probably a million right? So you're hardly going to click on it. On the other hand, if you're writing things like 'Why Sit Ups May be the WORST Way to Build Abs' then you just might pique someone's interest. Always ask yourself: would you read it?
Asking questions will allow you to engage with your audience, which is what 'engaging' means. Remember: most people are narcissists and as such they love a chance to make their opinion known.
While you can veer a little bit, remember that the people who are following you are doing so for a reason. They're interested in the niche/industry you operate in so make sure your content stays focused on that and doesn't meander.