Using Instagram for Charity and Your Business

Businesses today make charitable contributions, volunteer for charitable
events, or a combination of the two. When businesses create a following
on Instagram and that following grows substantially, this platform can be
used to help the businesses charitable efforts.
Suppose your business supports a cause and you have gained thousands of
followers. You can simply reach out to those followers and let them know
about the cause. While you may not get every person following you to
help with the cause, you will get a percentage of them.
Sometimes, you just want to make people aware of the cause and not ask
for money. Instagram can certainly be used for this purpose. However,
there will be times when you want to help the cause with fundraising.
You may be able to get some of your followers to pitch in some money
but there are better ways to go about it.
The first is to hold an event and then use Instagram to announce your
event. When people are involved with a cause, they are more likely to
open their checkbooks. It’s also a good idea to have a physical event
where people gather rather than doing it online. It can work with a cyber
event but face-to-face is going to bring better results, all things being
equal.
Make sure that the intention of your business is true to the cause and that
you aren’t just doing it to get more business. Unfortunately, there are
companies that use charity as a way to gain sales. People see through this
guise and it’s difficult to recover from this negative press. Besides, if you
are genuine in your charity efforts, sales could result from this
association naturally.
Unfortunately, competitors may see this as an opportunity to tarnish your
name. You can have the most sincere of intentions but they may slander
your company name and try to make it seem as you are running charity
events to gain sales. You will need to prepare your public relations
department for this possibility. The organization that you are helping may
be able to diffuse this situation by stating how much you have helped.

Another point is to make sure the charities your company supports are on
the level. If it gets out that they are on the take, this will affect your
company in a negative way for supporting the organization. Instagram can
be used just as easily to pass on this bad press as it can to help a good
cause.

 

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